Webinar ROI Calculator

Measure the direct revenue impact of your webinar

Select Your Traffic Source

Mixed Traffic

Combination of cold ads and warm/organic traffic. Blends the reach of ads with the conversion power of warm audiences.

Typical Metrics
CPR: $8-12
Show Rate: 40-45%
Conv Rate: 2.5-3.5%
✓ Pros
  • •Balanced approach
  • •Scalable with warm audience base
  • •Better metrics than cold alone
  • •More sustainable long-term
✗ Cons
  • •Requires both audience AND ad budget
  • •More complex to manage
  • •Need to optimize both channels
💡 Pro Tip

Use your warm audience as social proof and testimonials in your cold ads. This hybrid approach typically gives the best ROI.

Your Inputs

Your Results

Registrants
750
Attendees
300
Buyers
8
Revenue Generated
$42,000
Cost Per Buyer (CAC)
$893
Revenue/CAC Ratio
5.6x
Gross Revenue
$34,500